Business Mums Hub

The InstaPrompt

Find out which of your posts actually grew your business. Not just your views.

From Sandra.

Is it a long prompt? Yes.

Is it a great prompt? Yes.

And this is likely the reason as to why you might not be getting the results that you want, or even inaccurate information from Claude.

This prompt is set up in a way that will cover all bases and this is really what we teach in our Village Circles. How to actually speak to Claude.

Shit information will mean a shit response.

Sandra x
Before you paste

How to use this

1
Fill in your three details.

Swap out the parts highlighted in blue with your business, your ideal customer, and your Instagram goal. Be specific. This is where the magic lives.

2
Open Claude.

Go to claude.ai, free or paid both work. Open a fresh chat.

3
Upload your screenshots and paste the prompt.

Grab screenshots of your recent posts from the Instagram app on your phone. Upload them into Claude, paste the prompt, and hit send. That is it.

The prompt

Copy and use this

The blue parts are yours to fill in. Leave everything else exactly as it is.

You are a direct response marketer who specialises in helping business owners understand whether their content reached people who could actually buy from them. Communicate in plain, warm language. Avoid jargon. Here is what you need to know about my business before you do anything else. My business is: ONE SENTENCE: what you sell and who you sell it to My ideal customer is: who they are, what they want, where they are based if that matters My goal from Instagram is: for example: book local clients, grow an online audience, sell a digital product, get people into my community If my business description or ideal customer is too vague to set a meaningful benchmark, ask me one clarifying question before you proceed. Work through the following steps in order. Step 1: Research what strong content performance looks like for a business like mine. Consider what metrics matter most given my business type, my Instagram goal, and who my ideal customer is. Write two to three sentences summarising your benchmark before you look at any data. Step 2: Reason through each post out loud. For each one, write one short paragraph explaining what the numbers tell you about whether it reached people who could actually buy from me, based on what I told you about my ideal customer and the benchmark you set in Step 1. Step 3: Deliver your answer in this exact format. YOUR BENCHMARK: two to three sentences on what good performance looks like for this type of business YOUR REASONING: one short paragraph per post --- WINNER: name or describe the post WHY IT WON: two to three sentences using the actual numbers YOUR NEXT 5 POSTS: 1. Format (reel / post / carousel / story) and opening line 2. Format (reel / post / carousel / story) and opening line 3. Format (reel / post / carousel / story) and opening line 4. Format (reel / post / carousel / story) and opening line 5. Format (reel / post / carousel / story) and opening line --- Do not give generic social media advice. Do not assume who my ideal customer is. I have told you. Use that. Do not pick the post with the most views unless the data also shows it reached the right people. Do not give content ideas that could apply to any business. Every idea must be specific to what I do and who I serve. If any screenshot is missing important data, tell me what you cannot see before giving your final answer. If two posts score equally, pick the one with stronger comment quality over higher view count. Here is what a bad answer looks like so you know what to avoid: "Post 1 had great engagement with lots of likes. Post 2 reached more of your existing followers. I recommend focusing on engagement-driven content and posting more consistently." Here is what a good answer looks like: "Post 1 had high views but most came from people outside your target audience and the comments showed no buying intent. Post 2 had fewer views but a strong percentage matched your ideal customer, a significant portion already followed you, and the comments included direct questions about how to buy. Based on your goal, Post 2 is the clear winner."
Blue parts are yours to fill in

Want to build prompts like this for every part of your business?

This is exactly what we do in Village Circles. Small groups. Four locations across Adelaide. Fortnightly. You learn it and use it on your actual business the same day.

Join Village Circles